our story

Kelly assumed ownership in July 2024!
Our agreement was to keep the name as is for a certain period of time. DeLane & Co Bridal will be the new name once the time has expired. We are a size-inclusive boutique! We want everyone to feel beautiful and confident on their special day, no matter their size! We proudly carry House of Wu bridal gowns and special event gowns! These gorgeous gowns may be ordered for sizes 2 up to 30. Most of the gowns can also be customized with sleeves, shorter/taller, extended trains, and more! To complete your look, we offer jewelry and veils in various price points!

For our prom girls, we carry sizes 0 to 20! And we have prom jewelry on display as well!

We definitely haven’t forgotten about our guys! We offer a beautiful & modern line from Michael Kors! We ask that you allow at least two weeks, prior to the event, to come in for measurements.

We are located in beautiful, historic downtown Aiken, South Carolina! We are honored to be the only bridal and formalwear store in Aiken! Our goal is to make every bride feel absolutely
gorgeous on their wedding day and that starts with finding the perfect dress! We always want everyone to feel welcomed, loved, and appreciated each time they enter our doors!

You may notice there are two names associated with our boutique! Let us explain! In February of 2023, Cheron Williams opened Cheron’s Bridal of Aiken. Cheron already had a
thriving bridal and formalwear boutique in Hixson, Tennessee but wanted to expand. The challenges of two locations was simply too much! She reached out to Kelly in June 2024 to
see if she was interested in taking over!